I’ve recently finished Professor Mikolaj Jan Piskorski‘s A Social Strategy: How We Profit From Social Media. The book was an intriguing read because it provided insight in why, in addition to how, social media works.
I don’t want to spill the beans about the material on which he writes; I wholeheartedly recommend the book for any enthusiast of social media. The long and short of it: understand your candidate’s current social failures–social
interactions that they seek, but cannot accomplish–to create social strategies that gives them the interactions that they want.